Websites for Clothiers

I'm looking at haute couture sites. You people suck.

https://www.pandaexpress.com/location?mode=pickup list view is not egregiously terrible. Chipotle used to have an awesome location function on their website and they don't anymore. Panda Express isn't loathsome. 

If you get nothing else right on a clothing store site:

1. Make sure it's mobile friendly. We live in a mobile first world. Catch up to Burger King, geez.

2. Make sure it's got a good way to find the nearest physical store.

Because clothes are inherently hard to sell via internet. People want to touch the fabric, they want to try it on, they want to ask a flesh and blood person being paid to sell them stuff "Does this make my butt look too big?" to hear pretty lies, I guess.

So if you do nothing else right, help them find your establishment on their phone while they are out shopping. How hard can that be? Apparently too hard for places who snobbily say "If you need to ask the price, you can't afford it."
A well-done website can leverage limited resources for a small operation.

In contrast, a poorly-done website can consume all the resources you can throw at it and still be hungry for more.
You people are dinosaurs used to selling in person and you don't know how to adapt to the information age. I'm seeing videos, photos, devil-may-care attitude towards download speeds etc. If you need to worry about technical limitations, you can't afford it!

Check your records. I bet this isn't translating to sales.

Get rid of the artsy pointless videos. You need better photos and descriptions. 

There may be other ways to help reach your customers but online, photos and descriptions are the current standard and you don't seem to be using them well to communicate with customers.

Good descriptions are function oriented. "X inches by Y inches" tells most people exactly nothing. You should have it somewhere but people need information like "Zippered pocket sized to fit a cell phone so you can secure it and always find it easily." or "Petite purse with frog-mouthed opening allows you to easily access all contents."

If I'm paying $5000 for a stupid purse, I need excellent photos of the interior. You people seem to not even be trying. 


Over the years, I've had a lot of half baked ideas, like purchase fabric samples (or send smell samples for perfume) and I have no idea how well any of that would work. 

You are selling stuff at insane prices. Offer to measure them and size them and enter that information in their online account so they know what size to buy. That's a top complaint for clothes shopping: People want to try it on because "medium" has no universal standard definition. 

That doesn't solve everything. It's not exactly what I hope to do so it's not exactly stealing my work for you to offer to tell your clients "You're a small in our vanity sizing, not an xxl like at Walmart." With you know more PC language.

But can we make a sane post-covid world where online shopping sucks less, if only for germ control purposes?