The shopping experience I want doesn't exist

This isn't really intended to be custom or bespoke. The goal is mass customization like the company French Rags.

Years ago, I watched a show on HGTV and I think some couple bought an old building that used to be a residential school and they were restoring it.

There was an impressive staircase in the foyer and the statue from the guard rail was missing. There were mo photos, so they interviewed people. 

Some people said it looked like Pocahontas. Other people said it looked kind of like the Statue of Liberty. 

When they found a piece that fit both conflicting descriptions, they knew they had the original statue from the entranceway.

People organize information according to what they already know. They pattern match to existing knowledge. 

Whatever you think November West Wears is about, you're probably wrong. You are pattern matching to existing experience and the entire point is the clothes shopping experience I want doesn't exist.

The rest of the post quoted above has a point but perhaps doesn't make it well. Whether you are in fashion or a prospective customer, this probably isn't what you think it is.

My intended audience is serious career women who would like to live "like men" and be judged and promoted on merit and skill. These are women who are good at their jobs and spend their time on learning and improving the important parts of their job who can't compete professionally because there is a double standard that requires women to look like fashion plates when male colleagues aren't expected to do that and then if they also do that, it still doesn't work because then they get read as fashionistas husband shopping or someone who probably got promoted because she slept with the boss, not serious career women.

We don't HAVE clothes for serious career women. We have clothes to make women sexy and beautiful or at best to signal "I married well and my husband is important and powerful." 

There simply doesn't exist anything that makes it easy for women to dress for success given the ridiculous double standards and baked in assumptions and social signaling of clothes.

Here in the US, the New York garment district was born to dress slaves in off-the-rack clothes to actively discourage slaves from wasting their time and energy on having an identity or culture or quality of life because that didn't enrich their owners and potentially fomented rebellion.

My mother sewed, knit and crocheted. My aunt crocheted. So I grew up wearing a lot of custom clothes made for me because it was inexpensive for them to dress me that way.

I don't do any of those things but I'm handy with a seam ripper and removed a button and loop closure from an expensive $300 designer sweater I bought for $22 and added a belt to close it. People wanted my sweater and some bitch wanted me to give it to her and wouldn't stop talking about that.

We all customize what we wear to some degree, even if only by deciding what pieces to wear together.

Making your own used to be the norm because people made most of their own stuff. Prior to industrialization, hand made was the norm. Industrialization only goes back about 300 years or so.

Now the norm is you buy stuff. And that norm fails to serve the customer or society in important ways 

There will always be people with more skill or more knowledge or more money who have some advantage but that doesn't mean we should accept that most people should dress like slaves to fashion who exist to line the pockets of clothiers while having no identity or culture or properly fitting clothes.

If I succeed, odds are high some pieces I would like to make will end up seriously expensive. But the goal is to dress women with office jobs like my mother dressed me in clothes that fit well, that you have meaningful choice of color in, that are physically comfortable and reasonably affordable because someone else is doing the parts that make it easy for you.

For a fee. Because I'm not your mother.

But if I design it right, the entire point of BUSINESS is I do something you can't do for yourself and you are happy to PAY ME because it adds more value to your life than it costs you.